The Most Overlooked Discipline in Manufacturing Execution

How Under-investing in Supply Planning Is Costing Manufacturers Revenue, Reliability, and Factory Readiness

A custom online survey of 150 Senior-Level Decision Makers at Global Discrete Manufacturers, with a minimum annual revenue of $250m, headquartered in any of the following markets: U.S., Canada, Mexico, U.K., France, Germany. All respondents will work in one of the following industries: Aerospace and Defense, Industrial, Automotive, Medical Device.

Do you see potential supply chain consequences of tariffs implemented by the new US administration more as a threat or as a growth opportunity for your business?        

 
C-Level Executives
Supply Chain Leaders
Entirely a threat 9%

 
Mostly a threat, but some opportunity 26%

 
Equally a threat and an opportunity 17%

 
Mostly an opportunity, but some threat    
Entirely an opportunity    

Do you see potential supply chain consequences of tariffs implemented by the new US administration more as a threat or as a growth opportunity for your business?        

Do you see potential supply chain consequences of tariffs implemented by the new US administration more as a threat or as a growth opportunity for your business?        

  C-Level Executives

Supply Chain Leaders

Entirely a threat

9%

 
Mostly a threat, but some opportunity

26%

 
Equally a threat and an opportunity

17%

 
Mostly an opportunity, but some threat

17%

 

Entirely an opportunity

31%  

 

How much has your company prioritized improvements to its supply-chain forecasting in the past two years?

It's been a top priority 41%
It’s been prioritized, but not a top priority 33%
It’s been somewhat of a priority 21%
It’s not been a priority 5%

What metrics does your organization rely on most to measure supply-chain efficiency? Please select up to 3.

On-time delivery performance 51%
Inventory turnover ratio 47%
Cash-to-cash cycle time 39%
Inventory monetary value 39%
Freight / carrying costs 37%
Excess and Obsolete (E&O) inventory 33%
Days on Hand (DOH) 24%
Other -

How difficult is it for your ERP to get visibility into manufacturing execution and outcomes? 

Extremely difficult 3%
Very difficult 22%
Somewhat difficult 48%
A little difficult 20%
Not at all difficult 7%

To what extent do you agree or disagree with the following statement? Supply plan failures are most likely to happen at the factory-specific execution stage.

Strongly agree 25%
Somewhat agree 51%
Somewhat disagree 22%
Strongly disagree 3%

How often do supplier changes create disruptions to production?

At least once a week 2%
A couple of times a month 19%
About once a month 35%
A couple of times a quarter 27%
About quarterly 11%
A couple of times a year 5%
About once a year or less 1%
Never -

What are common operational reasons for misalignment between your company's demand planning and its factory-specific supply planning reality? Please select all that apply.

Tools on both sides that lack end-to-end, real-time visibility 45%
Manual decision making and exception handling 45%
Lack of flexibility on the manufacturing/execution side 42%
Lack of predictive tools to make more accurate supply plans 41%
We don’t get the data we need until after there’s an issue 29%
We don’t respond quickly enough to supplier changes 29%
Other 1%
We never have misalignment 4%

To what extent do you agree or disagree with the following statement? Our ERP can provide data about supply plans so we can understand materials requirements, but it is powerless to prevent execution failures.

Strongly agree 21%
Somewhat agree 51%
Somewhat disagree 19%
Strongly disagree 9%

Which of the following organizational factors explain why there is a gap between your company's demand planning and its factory-specific execution? Please select all that apply.

Communication issues caused by departmental silos 45%
Feeling disruptions are inevitable / we can’t plan for them 44%
We’ve invested more in forecasting than in improving factory-specific execution 37%
We’re prioritizing improving our ERP 37%
Lack of an intermediary role/function to better synchronize supply and execution 37%
They’re handled by different departments 35%
Other -
Our organization doesn’t treat these as separate 3%

To what extent do you agree or disagree with the following statement? Our supply planning and materials management teams spend too much time trapped in reaction mode, putting out fires, and that creates an erosion of trust when execution doesn't improve.

Strongly agree 26%
Somewhat agree 48%
Somewhat disagree 22%
Strongly disagree 4%

How much of your manufacturing budget (e.g., premium freight, expedition, last-minute changes) is used for reacting to disruptions/misalignment? Your best guess is fine.

Up to 2% 5%
Up to 5% 31%
Up to 10% 51%
Up to 15% 11%
Up to 20% 2%
More than 20% -

How long does it take after a risk of production disruption is detected to decide what corrective action to take?

Same day 9%
A couple of days 41%
About a week 41%
A couple of weeks 10%
A month or longer -

What supply chain disruptions have had the biggest impact on misalignment between your company's demand planning and its factory-specific supply planning reality in the past 3 years? Please select up to 3.

Economic shifts 51%
Demand shifts 44%
Software / systems outages 41%
New or changing regulations 35%
Extreme weather events / climate change 35%
Unforeseen geopolitical shifts 31%
Tariffs 25%
Other -

Do you expect it will be easier or harder in 2026 to align demand planning with factory-specific execution than it was in 2025?

Much harder 1%
Somewhat harder 24%
No difference 14%
Somewhat easier 56%
Much easier 5%

Have you experienced a supply chain incident in the past 12 months where your organization didn't discover material shortages required for production until delays were unavoidable?

Yes, multiple times in the past year 20%
Yes, once in the past year 52%
No, not in the past year 28%

To what extent do you agree or disagree with the following statement? Forecasting can only get you so far since it can't account for major unexpected disruptions.

Strongly agree 25%
Somewhat agree 55%
Somewhat disagree 18%
Strongly disagree 2%

What keeps your organization from making it more of a priority to address manufacturing site-based materials management and execution challenges? Please select all reasons that apply.

Conflicting internal priorities 54%
Budget constraints 48%
Organization isn’t aware of solutions to prevent these disruptions 39%
Not enough awareness of the business impacts of disruptions 31%
Lack of buy-in from top leadership 30%
No one is championing changes or improvements 29%
Other -

What are the most impactful business consequences when there's misalignment between your company's demand planning and its factory-specific supply planning reality? Please select all that apply.

Cost of expediting 37%
Delays in production and delivery 31%
Revenue loss 28%
Loss of customer satisfaction 28%
Loss of reputation 28%
Productivity loss 27%
Missed revenue projections 26%
Loss of competitive advantages 24%
Failure of a product launch 24%
Need for overtime 23%
Premium freight 22%
Other -

How many times have you experienced the following in the past 12 months, specifically due to misalignment between your company's demand planning and its factory-specific supply planning reality? (Select one per row.) - Inventory shortages

0 1%
1 15%
2 14%
3 34%
4 23%
5+ 13%

How many times have you experienced the following in the past 12 months, specifically due to misalignment between your company's demand planning and its factory-specific supply planning reality? (Select one per row.)  - Disruptions to our on-time delivery

0 1%
1 15%
2 22%
3 19%
4 33%
5+ 12%

And how often has your company experienced excess inventory in the past 12 months, specifically due to misalignment between your company's demand planning and its factory-specific supply planning reality?

All the time 1%
Often 30%
Sometimes 51%
Rarely 19%
Never -

What percentage of your company's annual revenue has been lost or put at risk due to misalignment between your company's demand planning and its factory-specific supply planning reality?

0% -
1%-9% 53%
10%+ 47%
AVERAGE 9

How much pressure are you facing to improve capital flow?

A lot of pressure 9%
Some pressure 68%
Not too much pressure 21%
No pressure at all 2%

How concerned are you that you'd lose your job if you experienced multiple factory-floor execution failures?

Extremely concerned 5%
Very concerned 33%
Somewhat concerned 45%
A little concerned 14%
Not at all concerned 4%

How much confidence does your leadership have in AI to address misalignment between your company's demand planning and its factory-specific supply planning reality?

Complete confidence 7%
A lot of confidence 33%
Some confidence 52%
Not too much confidence 7%
No confidence at all 1%

How essential is AI for eliminating execution drag?

Completely essential 21%
Somewhat essential 59%
Helpful, but not essential 17%
Neither helpful nor essential 3%

Methodological Notes:

The LeanDNA Thought Leadership Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 150 Senior-Level Decision Makers at Global Discrete Manufacturers, with a minimum annual revenue of $250m, headquartered in any of the following markets: U.S., Canada, Mexico, U.K., France, Germany, between February 17th and March 2nd, 2026, using an email invitation and an online survey. All respondents will work in one of the following industries: Aerospace and Defense, Industrial, Automotive, Medical Device.

Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 8.0 percentage points in the total sample from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.